Competition Works: New Data Confirms Energy Choice Delivers Real Savings

In recent months, the value of competitive energy markets has come under scrutiny from some regulators and policymakers who argue that customer choice hasn’t delivered meaningful savings. But new national data tells a very different story—one that reinforces what Titan Energy and our clients have experienced for years: energy choice drives results, innovation, and savings.

New Data Proves the Power of Choice

According to the Retail Energy Supply Association’s (RESA) 2024 Energy Trend Report, customers in the 14 states and jurisdictions with competitive retail energy markets have saved an estimated $530 million since 2008 compared to customers in monopoly utility states. The report, based on the latest data from the U.S. Energy Information Administration (EIA), shows that over the same period, average power prices in competitive states rose by only 14.3%, while prices in monopoly states increased by 46.5%.

If monopoly states had access to customer choice, their residents and businesses could have realized $776 billion in potential savings over the past 16 years. These missed savings include:

• $250 billion for residential customers
• $323 billion for commercial customers
• $189 billion for industrial users

That’s nearly three-quarters of a trillion dollars that customers in regulated states could have saved—proof that competition isn’t just working, it’s outperforming.

Energy Choice is Thriving

Today, more than 16.5 million residential customers—representing 47% of residential load in competitive markets—receive their power from retail suppliers. Among commercial and industrial customers, that figure rises to 87%, demonstrating how businesses continue to rely on competitive energy strategies to manage risk, control costs, and achieve sustainability targets.

Competitive suppliers also play a critical role in helping states meet clean energy mandates and carbon reduction goals. As RESA President Edwin Dearman notes, “Energy choice is not just about economics—it’s also about progress.” Deregulated markets create a framework for innovation, allowing organizations to explore renewable energy procurement, distributed generation, and advanced efficiency solutions that would be difficult—or impossible—in monopoly structures.

What This Means for Customers

At Titan Energy, we’ve seen firsthand how access to choice empowers municipalities, school districts, and businesses to make smarter, data-driven decisions about their energy use. Through transparent procurement, supplier neutrality, and deep market expertise, we help clients achieve meaningful savings while advancing long-term sustainability goals.

Competitive markets foster this kind of success by:

• Encouraging transparency – Multiple suppliers competing for business ensures fair pricing and accountability.

• Driving innovation – Competition pushes suppliers to offer renewable options, creative pricing structures, and technology-driven solutions.

• Empowering consumers – Customers are no longer passive recipients of utility pricing—they’re active participants shaping their energy future.

In contrast, monopoly markets limit flexibility, stifle innovation, and expose customers to higher long-term costs. The RESA report confirms that the difference is not theoretical—it’s measurable.

Titan Energy’s Commitment to Fair, Competitive Markets

As advocates for our clients, Titan Energy continues to champion the benefits of deregulated energy markets. Our team manages hundreds of millions in energy contracts across competitive states, helping public and private sector organizations leverage market competition to secure the best value possible.

We believe that customer choice is essential to a sustainable, cost-effective energy future. The data is clear: when competition is allowed to work, consumers win—through lower prices, greater innovation, and more control.

To learn more about how Titan Energy helps organizations navigate competitive energy markets with confidence reach out to us today.